How to become number one in YouTube?
These nine strategies are gonna help you today to be number one on youtube
1.Front-load your keyword
your target keyword in your video title.
For example, let's say you want to rank your video for cold brew coffee. Most people would use a title like this. Now, that title isn't horrible or anything.But you can easily make that title even more SEO friendly by front-loading your keyword.
2.boost video engagement signals.
So, what are engagement signals exactly?
Engagement signals are things like shares,likes, comments, and subscribes.Basically, whenever someoneengages with your video,it tells YouTube people are loving this video.
The question is, howcan you get more people to comment on your videos?
You see, most YouTubers use a generic call to action like, "Leave a comment," or "Let me know what you think."But I've found that hyper-specific call to actions work much better.So, instead of a generic,"Leave a comment,"give your viewer something specific to comment on.
For example, at the end of this video,I ask viewers which of the two strategies from the video they're gonna try first or any other things they are gonna do.
3.Tab formula for video tags.
According to our ranking factor study,tags aren't as important as they used to be.That said, tags still make a difference.So, it's worthwhile to spend some time in them.Unfortunately, most people on YouTube use tags completely wrong.Remember, your video tags are designed to help YouTube understand the content of your video.Which means you don't need a lot of tags to get the job done.
In fact, if you use lots of tags,you're just gonna confuse YouTube and Google and they'll have no idea what your video is actually about.
For example,a video has 17 tags.Imagine for a second that you're YouTube.What do these tags tell you?Well, they tell you that the video is about 17 different topics.If YouTube doesn't understand what your video is about,they're not gonna rank it for anything.
using a small number of highly specific tags.I call my approach TAB formula.The TAB stands for target,alternative, and broad.Here's exactly how it works.First, make sure that your first tagis your target keyword.Just like with your title,YouTube puts more weight on tags that appear early
on, especially your fist tag.
So, if your keyword is
green smoothie recipes,
you'd make your first tag
green smoothie recipes, simple.
Next, create two to three tags
that are alternative versions
of your main keyword.
For example, you'd use variations
of green smoothie recipes
like green smoothie recipes for breakfast,
and easy green smoothie recipes.
You can easily find these variations
by popping a target keyword
into the YouTube search field
and seeing what YouTube suggests.
These suggestions make
perfect alternative versions
of your main keyword to use as tags.
Finally, include one or two broad terms
as your last set of tags.
These tags should describe your videos
overall topic or industry.
The goal of these broad
tags is just to give YouTube
more context about your video.
For example, broad keywords
for green smoothie recipes
would be things like
nutrition and smoothies.
4.CTR magnet thumbnails.
You probably already know
that click-through rate
is an important YouTube ranking factor.
In other words, if your
video gets an above-average
amount of clicks in the search results,
YouTube's gonna give you a rankings bump.
The question is, how
can you get more clicks.
Use CTR magnet thumbnails.
So, what are CTR magnet thumbnails?
They're thumbnails that
are strategically designed
to get more clicks from YouTube searchers.
Here's the step-by-step process.
First, use non-YouTube
colors in your thumbnail.
What do I mean by non-YouTube colors?
Well, the main colors on YouTube's website
are white, red, and black.
So, if you use those same
colors in your thumbnail,
you're gonna blend in.
Instead, I recommend using colors
that contrast with YouTube's color scheme
like green, blue,
purple, gray, and orange.
For example, I use green, blue, and gray
in most of my thumbnails.
These colors help my results stand out
from the others which
brings me more clicks.
Next, use big, bold text in you thumbnail.
My experiments have
taught me that thumbnails
with text get more clicks than
thumbnails without any text.
That said, your thumbnail is pretty small.
So, you don't have a lot
of room to work with.
That's why I recommend using
30 characters of text max.
5.Blog posts
for your video descriptions.
Many YouTube channel put zero thought in their video descriptions. like "This video is awesome".
And description done.
It turns out, this was a huge mistake. I've
found that long descriptions
help videos rank better in YouTube
because the longer
descriptions help YouTube
better understand what
your video is all about.
That's why I recommend
making your descriptions
between 100 and 200 words.
Don't describe much content of the video .
That way, even if someone
reads the description,
they still need to watch the video
to see the actual content.
6.Boost video length
When it comes to video
SEO, what works better?
Long videos or short videos?. Well, when we a research analyzed 1.3million YouTube videos,we discovered that longer videos tended to outrank short videos.In fact, our data showed that the average video on the first page of YouTube is 14 minutes, 50seconds long.
What's going on here? Well, a few years ago, YouTube said,
"We focus on those videos that
increase the amount of time
"that the viewer will spend
watching videos on YouTube."
In other words, YouTube loves videos
that keep people watching
for long periods of time. Bottom line, whenever it makes sense,
make your videos between
eight and 15 minutes long.
In my experience, that's the sweet spot
for ranking in YouTube search results.
7. Use brackets
and parentheses in video title
YouTube uses click-through rate
as a ranking factor.
And, yes, your thumbnail is
a big part of the equation.
But don't forget about
your title, it's huge.
In fact, YouTube themselves, state that,
"Well written titles can be the difference
"between someone watching
and sharing your video
"or scrolling right past it."
One of the easiest ways to increase
your click-through rate is to add brackets
or parentheses to your video title.
In fact, a study commissioned by HubSpot
discovered that simply adding
brackets and parentheses
to titles boosts the
click-through rate by up to 38%.
Actually, parentheses works so well,
that I tend to use them in
almost all of my vide titles.
And here are some examples of things
that you can include in
brackets or parentheses
that work really well.
8.Suggested video
Here's the deal, YouTube SEO
is more than just ranking
in the search results.
In fact, you can get just as many views
if not more by getting
your video to appear
as a suggested video.
Suggested video is when
your video shows up
next to another video in the sidebar.
So, if you can get your video to show up
next to a really popular video,
you'll steal some of their views.
The best way to show up
as a suggested video,
use the same tags that video uses.
When YouTube sees that some of your tags
match the tags from a popular video,
they'll understand that your
video is about the same topic.
Which means they'll likely rank your video
as a suggested video.
For example, let's say you wanted to rank
as a suggested video next to this video.
First, check out the tags that video uses.
To see a video's tags, you need to look
at the source code of the page.
To do this with Google
Chrome, just right-click
on the page and click view page source.
Then look at the keyword
section of the page.
The keywords that appear here
are the tags for that video.
You can also use a tool
like TubeBuddy or VidIQ
which will show you a video's tags
without needing to look
through the source code.
Next, use a few of the tags
that video uses on your video.
Make sure to copy the tags
exactly word for word.
If your video is high-quality
and closely related to the popular video,
YouTube will start to rank
you as a suggested video.
With that
9.Turn donkeys into unicorns
The fact is this, whether
you're a small channel
or have a million subscribers,
we all have videos
that do better than others.
Why is that?
Well, there are a lot
of reasons behind this.
But from analyzing millions of videos,
I've found that videos that do well
tend to have one thing in
common, lots of watch time.
We talked about watch
time a little bit before.
It's the total amount of
time that people spend
watching your video.
I recently discovered a great
way to increase my watch time,
turning donkeys into unicorns.
Here's how it works.
First, log into your YouTube analytics
and click on audience retention.
This report shows you how
much of a video people watch
and where they tend to drop off.
Then, search for a video you've published
on your channel that's done really well.
Finally, keep an eye out for
audience retention peaks.
Thank you❤
Nice
ReplyDeleteCovered most of the important factors 👌🏻💯
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